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Market Share Analysis

Market Share Analysis tracks how much search traffic you get compared to competitors in your niche. This Competitor Analysis method shows your visibility in the market and helps you understand if you're growing or losing ground to other sites.

You measure market share by tracking total search traffic from SEO Tools for your site and competitors, then calculate what percent of the total you capture. Use SERP Competitor Mapping to see who ranks for your target keywords, and check Visibility Metrics like how often you appear in top positions. Combine this with Keyword Gap Analysis to find terms competitors own that you could target.

Market share analysis reveals if your SEO efforts work better than competitor strategies. Growing your share means you're taking traffic from others, while shrinking share signals problems even if your traffic stays flat. Track share changes after major updates or campaigns to see real impact. This connects to Backlink Gap Analysis and Competitive Content Analysis that explain why competitors might have bigger shares.

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

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KPI Tracking

KPI tracking watches Key Performance Indicator numbers that go beyond basic rankings to measure organic traffic growth, conversion rates and revenue from search

Semantic Research

Semantic research finds related words and topics that help search engines understand your content beyond exact matches .

Content Audits

Content Audits review all the content on your site to see what works, what needs improvement, and what should be removed.

Influencer Outreach

Influencer Outreach connects your brand with people who have engaged audiences in your niche.

Keyword Gap Analysis

Keyword gap analysis finds valuable search terms your competitors rank for but you don't.

Analytics Tracking

Analytics Tracking collects data about how visitors use your site so you can measure performance and make better decisions.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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